Will Seinfeld’s new TV ad campaign work this time?

By | July 9, 2009 at 5:25 pm | One comment | News, TV/Movies | Tags:

Looks like Jerry Seinfeld is stepping into the spotlight again, but it’s not what you think. Rather than a series about nothing, Seinfeld’s new deal is definitely about something: a minuscule Australian building society, that is.

Chortle reports that for the next two years, the comedian will be promoting the New South Wales-based Greater Building Society in a series of radio, Internet, print, and TV campaigns– all for an undisclosed drop-in-the-bucket sized fee. This is remarkable especially when considering Seinfeld’s last endeavor into advertising, in which the venerable comedian shelled for Microsoft at a staggering eight-figure fee. You may remember, those ads were not well-received, to say the least.

The first of the TV ads is already available for viewing:

About the Author

Emma Kat Richardson

Emma Kat Richardson is a Detroit native who received her BA in professional writing and women and gender studies from Elizabethtown College in 2008. Her journalism and feature writing has been published in Alternative Press, Bitch, Punchline Magazine, Bookslut, and Real Detroit Weekly.

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