Will Seinfeld’s new TV ad campaign work this time?

By | July 9, 2009 at 5:25 pm | One comment | News, TV/Movies | Tags:

Looks like Jerry Seinfeld is stepping into the spotlight again, but it’s not what you think. Rather than a series about nothing, Seinfeld’s new deal is definitely about something: a minuscule Australian building society, that is.

Chortle reports that for the next two years, the comedian will be promoting the New South Wales-based Greater Building Society in a series of radio, Internet, print, and TV campaigns– all for an undisclosed drop-in-the-bucket sized fee. This is remarkable especially when considering Seinfeld’s last endeavor into advertising, in which the venerable comedian shelled for Microsoft at a staggering eight-figure fee. You may remember, those ads were not well-received, to say the least.

The first of the TV ads is already available for viewing:

About the Author

Emma Kat Richardson

Emma Kat Richardson is a Detroit native and freelance writer living in Austin, Texas. Her work has appeared in xoJane.com, Bitch, Alternative Press, Real Detroit Weekly, 944, and Bust.com. She’s enough of a comedy nerd and cat lady to have named her Maine Coon Michael Ian Cat. Follow her on twitter: @emmakat.

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    It is goog news that comedian Jerry Seinfeld back in TV campaigns.

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