Award-winning writer and creator of VH1’s Best Week Ever Fred Graver has created a new company, iLarious. The company’s goal is to enable a team of comedy pros to deliver top-notch humor content right to your iPhone.
“Our initial business plan came down to three words,” Graver says. “F**k the Man.”
The idea for iLarious first developed during the most recent writer’s strike when comedy writers began coming up with ways to avoid the traditional route, and make money by bringing their humor straight to the public. Graver, who has been heavily involved with Internet projects as well as the development of Best Week Ever, teamed up with a group of friends to conquer the web. They funded this project out of their own pocket, and are splitting the revenue.
“We realized that we weren’t going to beat the market at coming up with the next novelty, the next iFart,” says Graver. “But we could come up with groups of really talented, great writers who could deliver professional content on a regular basis.”
iLarious has launched three iPhone apps thus far. The Onion’s “Action 5 Group” produced iNabler (an evil magic 8-ball) and iGgression (a sound app that allows you to express your rage through your iPhone). The third app—“This Just In”—features 10-15 topical jokes each day “as they happen” by some of the writers from The Daily Show with Jon Stewart, The Tonight Show with Conan O’Brien, Saturday Night Live, The Simpsons, and more.
iLarious will soon release a Halloween-themed app and an app entitled “WITTR”. WITTR is designed to be Twitter-turned-talk-show. It will allow users to follow a conversation between 10 comics at a time, included with their personal videos, audio, and photos. Some of the comics that have already signed on include Paul F. Tomkins, Larry Miller, Christian Finnegan, and Doug Benson.