It’s about time Subway got behind someone besides Jared. The sandwich giant has just teamed with MTV Networks to launch Subway Fresh Buzz, a new website that will promote up and coming artists. The site will feature profiles, performances and other exclusive content from 20 rising artists, comedians and musicians.
“MTVN’s partnership with Subway on the Fresh Buzz project is a great example of how media can be the message and execution can build equity,” says Kevin Arrix, Executive Vice President of Digital Advertising Sales at MTVN. “Subway is enabling a new generation of artists to be exposed in the U.S. and we are thrilled to partner with them on this program. The artists and trends that we’re spotlighting are among the future of pop culture and shine a bright new light on Subway and MTV Networks.”
The Fresh Buzz artists will be featured on a number of MTV sites, including MTV.com, Comedy Central and Spike. The comedians featured are Desiree Burch, Rory Scovel, PoykPac, Sean Patton, and Olde English Comedy.
Check out the first few video entries below, featuring comedian Erik Rivera and comedy duo the Fine Brothers.