Volkswagen just announced a new ad campaign that will feature the comedic touch of 30 Rock actor and oddball stand-up comedian Tracy Morgan. Entitled “Punch Dub,” the new commercials will be modern updates on the old “Punch Buggy” game, which for those of you too young to remember, involved spotting a Volkswagen Beetle and jokingly slugging a nearby friend.
The people at VW can be depended on for a fun-until-it-gets-annoying ad campaign, as evidenced by the “Da Da Da” series of commercials from roughly a decade ago. The Tracy Morgan commercial will be unveiled during the third quarter of the Super Bowl on Feb. 7. Check out this hilarious run-up video to the ad series below. Warning: No Tracy Morgan.