You may remember we did some reporting (here and here) on the Funny Or Die-sponsored Axe Twist Twisted Humor college comedy tour featuring the likes of up and comers Nick Kroll, Whitney Cummings, Donald Glover and Chelsea Peretti. Well, the tour is long over but the fun can live on— in your phone.
Axe is giving people exclusive behind-the-scenes looks into the tour. But there’s some work involved. When you see the special Axe bar code on sample packs, print ads and handouts for the brand’s Twist scent, send it, via text, to the accompanying number. You’ll then have access to videos as well as photos and will be able to post comments.
But where can you find these codes? The answer: magazines like GQ, Maxim and Men’s Fitness; fliers from your local movie theater, Six Flags theme parks and your college campus.