Those of you who follow Michael Ian Black on Twitter may have noticed recently that some of his Tweets seem to be less funny and more like… advertisements. That’s because they are. The longtime comedian has embraced the advertising dollar.
And, when you have more than 1.5 million followers as Black does, it doesn’t take long before people notice and, in many cases, take offense. Which is why Black took to his widely-read personal blog to post “In Defense of Twittertising.”
I must admit, while normally I’d jump on the “selling out” offensive when something like this happens, Michael makes solid points throughout his defense. He’s honest and plain. He says he accepted ad offers because he “likes money” and that he spends a lot of his free time tweeting funny little one liners for our enjoyment; so if he can get paid for doing so, why shouldn’t he?
There will always be a group who become upset with their favorite actor/musician/writer/racecar driver/whatever when that person accepts money instead of remaining “pure.” I get that. I was probably like that too when I was sixteen. But the real world has a way of intruding on people’s ideals, and my mortgage doesn’t care that much about my indie cred.
It makes sense. And it’s not like the advertising is out of control; most times, it’s simply a one sentence tweet that tells you to buy something (the only one I’ve noticed told me to go see Grown Ups. Which looked like this:
There’s no sound, no interactive videos, no pop ups– they’re barely noticeable.
While I think I’ll be able to sit through a few “twittertisments” to keep Michael Ian Black tweeting, you can check out the full defense here and decide for yourself. Let us know what you think!