Though The Office’s Dunder Mifflin has had trouble pushing paper on clients in a digitally-driven, more paperless world, one real paper company is using digital content to its advantage.
Sappi Fine Paper has launched an online comedy web series called Off Register to market its wares and show how paper still has a place in the 21st Century. It’s certainly an innovative marketing technique, though fans of The Office might find the camera work and mockumentary content quite familiar.
The series can be seen at Funny or Die, Vimeo, and YouTube, and here’s episode one, “Luscious.”
Off Register: Luscious from Off Register on Vimeo.
