Today, in “cool brands partnering with comedy groups” news, we have a quick item from Seattle’s Best Coffee. The Starbucks-owned coffee enterprise is debuting its “Declare Your Level Show” on April 13, an online improv comedy show.
Here’s how it works: actors and directors from Second City will perform some sketches, and Facebook fans will have the opportunity to see and participate in said performance when they “like” Seattle’s Best and declare the level of coffee that they like. It’s a whole smorgasbord of comedy, coffee, integrated marketing, Facebook, and fun.
For details on how to participate, check it here!