It’s no secret that old school TV folks are having a hell of a time taming the beast that is social media. And with everyone and their mother watching and talking about shows online, of course, it’s definitely important to consider how to reach those online audiences. And some shows do better than others.
According to Amplicate, which collates public opinions expressed through social media accounts, Modern Family is the most beloved comedy on television right now. But it’s hard to say what kind of effects positive social media feedback has on demographics or on a show’s staying power: two of the top ten shows (Better Off Ted and Ugly Betty) were canceled due to low ratings.