Having a successful comedy career these days usually requires some engagement with – buzzword time – multiplatform media outlets for comedy content and promotion. Those might include Twitter, Facebook, online video, podcasts, CDs, DVDs, film, books, television, carrier pigeon, smoke signals… you get the idea.
So, basically, there are tons of places to find funny shit.
One entity that’s taken advantage of this trend is The Onion. Having just launched two cable series in the past year, The Onion is now branching into network television. According to Deadline, they’ve just signed a one-year development deal with CBS to create non-Onion TV and online content.
So, does this mean The Onion is taking over the comedy world? Probably. Says general manager Mitch Semel, “Also, it’s nice to be able to check off ‘Phase 4’ in our seven-part plan to take over the world by 2014. … Here’s hoping those oil prices continue to rise.”