Veteran comedian Cedric the Entertainer has accomplished a great many things during his career; he was one of the four Original Kings of Comedy, has acted in and voiced a seemingly countless number of movies and is currently the host of the prime time NBC game show, It’s Worth What? So, what’s a talented comic to do in order to challenge himself further? Start designing fancy hats, that’s what.
Launched in late July, the head wear line Who Ced? is run by the Entertainer and his partner Gary Garner, the LA Times informs us today. If you’ve caught Cedric live onstage or on the old boob tube, you know the dude likes wearing hats. But the Times asked him why is it that he’s got such a passion for head adornments that he’d want to start designing the things.
It comes from growing up in St. Louis, and being a Midwest guy. In the late ’70s and early ’80s I was most impressed by the guys ahead of me in high school. I graduated in ’82, so these were the guys who graduated in ’79 and ’80. When they became seniors, their whole look was to look like a man, so they’d wear cool clothes — suits and hats. The hat thing was it.
So, when I first started doing comedy and kind of wanted to represent St. Louis, that was the imagery I went to right away: hats and, at the time, glasses. It was my way of signifying that I was doing big things around town.
So there you have it. If you want to get outfitted in some of Cedric’s wares, but you’re not the fancy-hat type of person, fear not. Who Ced? also carries traditional baseball style hats and wool caps– but even those are fancy. “Our linings incorporate fine silk sidewalls with accented piping and a proprietary purquois color blend to distinguish our one of a kind fedoras on the inside as well as the out,” the official site says. I’m not sure what most of that means, except that some of the hats cost $125.