Rainn Wilson and Del Taco: major Twitter mistake or brilliant marketing scheme?

By | October 27, 2011 at 11:48 am | One comment | feature slider, News | Tags: , , ,

Did you see Office star Rainn Wilson’s tweet, wherein he disparages the food at Del Taco, a fast-food Mexican restaurant chain? If not, here’s what happened. Wilson, accidentally (presumably accidentally) tweeted the following out to his nearly 2.7 million followers:




And then he tweeted this:

And then came the plug:

And then hugely popular tech blog Mashable posted a story about how Wilson was caught plugging a product he didn’t really believe in. And this morning, Wilson tweeted this trio (remember, these things are in reverse chronological order):

Personally, I don’t think Rainn would have used the “@” in his first Del Taco tweet to his assistant if it was really meant to be a direct message. It was meant for everyone and everyone was meant to see Dell Taco’s official Twitter handle, which includes the hyperlink to the diarrhea purveyor’s official Twitter feed. All I know is that a lot more people are talking about Del Taco today than they would be otherwise. And although Wilson would’ve reached a few million people with a simple tweet-plug, he’s reaching many more millions with the press (and yep, we’re guilty!) he’s generating. Also, there’s a new episode of The Office tonight (perfect timing). So, congratulations to Wilson for a good show and congratulations to Del Taco for getting us to talk about their shitty food!

But what do you think? Did Mashable really catch Rainn in anything more than a meta-marketing scheme? Is it just a marketing scheme or do you think Wilson really made a mistake? Sound off in the comments section.

About the Author

Dylan P. Gadino

Dylan is the founder and editor in chief of Laughspin. He launched Punchline Magazine in 2005 (which became Laughspin in the summer of 2011) with childhood friend Bill Bergmann. Dylan lives in northern New Jersey with his wife and two sons. He hopes the Shire is real.

  • http://twitter.com/KevWeldon KevWeldon

    It’s neither a marketing scheme nor a mistake. It’s a joke. Anyone who can’t see that is an imbecile.