At 85 years old, iconic Don Rickles isn’t just scooting by on his untouchable comedian status. He’s keeping up with the times just fine. He’s just released his first mobile app for iPhones and Androids, called Mr. Warmth (his nickname). The $2.99 application is full of classic Rickles quips– perfect for fans of the comedian’s famous insult style.
I downloaded Mr. Warmth (because I’m a dedicated comedy reporter, everybody!) and was really impressed with the interface; I appreciate its simplicity. When you load the app, you immediately see Rickles’ face and can either tap the screen or shake it to see and hear his jokes. Want a specific topic? No problem. You can find stuff on celebrities and body types and even current events. He even has one about Ryan Gosling!
“We recorded over four hours of new content that encapsulates Don’s comedic persona and stage act,” says Barry Snyder, co-founder of MediaMine, the company behind the app. “Then we transcribed everything…and created a manageable collection of assets, and oversaw the development of a unique app for sharing Rickles’ zingers.”
And there are about 100 of those zingers on the app, and updates are forthcoming. The price tag is a bit high relative to other apps, but it might just be worth it to impress your comedy nerd friends. Mr. Warmth, himself, will be on Jimmy Kimmel Live on March 21, no doubt, to plug the product. But just remember, you heard about it here first. Probably.