It’s getting exponentially more difficult for brands to find ways of marketing their products without coming off sleazy or disingenuous. And more and more, people want entertainment out of their commercials– not just a sales pitch. With that in mind, the folks at Nintendo just released this meta-viral video spot, featuring Community‘s Joel McHale. Their goal: to promote their new 3DS.
During the three-and-a-half minute anti-pitch, McHale works hard to introduce the portable gaming device with the utmost of subtlety. Of course, he doesn’t succeed. Check out the hilarious results below!