It’s official: Despite his best, very public efforts, Stephen Colbert will not be permitted to take control over Sweden’s official Twitter account.
“Although we appreciate that having Colbert as a Curator of Sweden would be meaningful in terms of global attention to this initiative, Visit Sweden and the Swedish Institute have decided to – after thorough consideration – decline his generous offer,” read a Swedish statement from Swedish officials. And it would appear, Sweden did take Colbert’s offer very seriously. You can watch his pitch from The Colbert Report below:
Head of PR and social media at Visit Sweden, Johannes Karlsson revealed, “We’ve had real flesh and blood meetings about the whole thing for days now, and even though it’s a no, we hope to maintain good relations with Mr Colbert and his many fans,” he said. Colbert previously declared Karlsson an “obstacle” in the way of his gaining control of Sweden’s Twitter account. He also threatened to “cut off all diplomatic relations with Sweden” if the country did not adhere to his request. Colbert then performed a rendition of ABBA’s “Take A Chance On Me” to show his seriousness.
However, the Curators of Sweden initiative is “primarily for Swedish citizens,” The Local reports. By “primarily” I believe they mean “only,” although Head of Communications at the Swedish Institute, Frida Roberts, referred to Colbert’s request as “tempting.”
In the meantime, Sweden is extending an invitation for Colbert to come visit the country in person. How much do you want to bet that Colbert will not only visit, but will attempt to score dual-citizenship, adding Sweden to his American pedigree?