With the success of Louis C.K.’s recent self-distribution model and comedians like Aziz Ansari and Jim Gaffigan following suit, there’s been a lot of talk about whether or not self-distribution is the future of comedy. While it may be a great way for the aforementioned comedians – comedians who are already have massive fanbases (not to mention the means to produce their own comedy specials) – to go about things, it might be difficult for comedians who are just beginning to break out to benefit from the “Louis C.K. Model.”
LOLFlix, a site that is comparable to Netflix but offers stand-up exclusively, could offer some exciting opportunities for these comics as well as their fans. LOLFlix allows users to stream or download stand-up specials that were originally produced for Showtime, and now Scott Montoya, the longtime comedy producer behind it all, is beginning to work alongside comedians to produce original specials as well. Currently LOLFix offers specials from Russell Peters, Tom Arnold, Caroline Rhea, Jon Lovitz, Louie Anderson and more. The service is both comedian and fan-friendly – the comedians get a 50 percent share (or more) of the revenue they make through LOLFlix. Specials are available to purchase, DRM-free, for $5. There is no subscription service – just pay, and download or stream.
Montoya plans to continue helping comedians produce and distribute specials through LOLFlix for the foreseeable future, and hopefully the site will continue to grow to be a larger and more profitable service. It may be the best way for rising comics to get their material out there and for comedy connoisseurs to find them. Check the site out and let us know what you think.
Could it be the future of distribution amongst the comedy world?