Since South Park is in its 16th season on Comedy Central and Book of Mormon is pulling in about $1.5 million every week on Broadway, it seems Trey Parker and Matt Stone are getting antsy and, therefore, looking to expand their warped comedy empire. That’s why they’re launching their own production company. It’s called Important Studios and it’s already valued at $300 million.
“Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves,” read a statement from Parker and Stone. They’re kidding, of course. What they’re not joking about, however, is the wide production net they plan on casting upon the entertainment industry. Their studio will foster projects that span television (naturally), theater and movies. The first major item on their docket: A film adaptation of Book of Mormon, winner of nine — nine! — Tony Awards and maker of more than $200 million.
Turns out, the duo have been planning this move for two years. “At first we thought we’d get some money from a hedge fund or a Russian oligarch or something,” Stone told the New York Times.