How do you when the ad industry has gone completely berserk? We’ll tell you– when a company creates commercials for commercials. Kaley Cuoco, she of Big Bang Theory fame, will star in a high-profile Super Bowl ad for Toyota. Fair enough. But Toyota just released a teaser — aka commercial — to advertise their advertisement that will be seen during the big game.
The 30-second spot below, wherein we see Cuoco (over Skee-Lo’s 1995 hit “I Wish,”) striding along a city street snapping her fingers in order to grant wishes, serves as a precursor to the minute-long ad that will run on Feb. 3. Check it out.