In an effort presumably to squeeze out every last box office dollar during its opening weekend, Warner Bros. has decided The Hangover Part III will be released Thursday, May 23, one day before originally planned. Although the studio didn’t give an official reason for the move, according to Variety, it would seem they’re trying to get a jump on Fast & Furious 6, which is set to open May 24.
Also there are SIX Fast & Furious movies.
The Warner Bros. decision begs the question: What’s to stop Universal (the studio behind Fast & Furious) from pushing its release date to May 23— or even May 22? Also, is one day going to make that much difference? We’re talking about a film whose first two installments earned $277.3 million in 2009 and $254.5 million in 2011. Though with last year’s Seth MacFarlane flick Ted overtaking Hangover’s record as the highest grossing R-rated comedy in the world ($467.5 million), perhaps Warner Bros. is scared to lose more bragging rights. It seems Warner Bros. now is going to have to sink more money into promoting the release date change, lest they miss out on the would-be Thursday movie goers who don’t even know they can watch the flick a day earlier than expected.
For now, follow this link to Hollywood Reporter’s oral history of The Hangover, featuring the movie’s writer/director Todd Phillips and its stars Zach Galifianakis, Ed Helms and Bradley Cooper. You can also watch this behind-the-scenes video of the Hollywood Reporter cover shoot.
And here’s the Hangover Part III trailer if you haven’t seen it yet. Enjoy!