Marlon Wayans, the youngest of the iconic Wayans’ 10 siblings, is launching WhatTheFunny.com, the “urban” Funny or Die. Along with Funny or Die’s founder Randy Adams and producer Peter Coleman, Wayans is hoping to post a handful of short videos on the site in anticipation of the official launch later this year or at the beginning of 2014.
While ongoing comedy series are a rarity on Funny Or Die, it will be the rule on WhatTheFunny.com. In fact, the site won’t launch until there are at least 10 to 12 completed series ready to roll out, one episode each week– not unlike traditional television programming. Producer Walter Latham, the man behind The Original Kings of Comedy, has been working on a similar model since he launched his premium Walter Latham Entertainment channel on YouTube in July of last year. One of his original online series Comedy After Dark eventually premiered on Comedy Central.
In an interview with The Hollywood Reporter, Adams said “If Funny or Die is the Saturday Night Live of the web, what we’re trying to do is the In Living Color of the web.” Coleman added that one of the goals of WhatTheFunny.com is to tap into what he considers the “underserved market” of African Americans, Latinos, and the wider Hip-Hop audience. Although Marlon says his family is excited about the venture, none of the other famous Wayans have committed to work on the site. Though, it seems this would be a good place to premiere sketches from the revamped In Living Color, which were supposed to air in two half-hour specials last spring but then never saw the light of day.