For years, Pearl Jam has been revolutionizing the way in which popular rock bands do business– whether it’s refusing to play at Ticketmaster events or releasing free live albums or just not being a bunch of dicks. As their newest album Lightning Bolt is being released on Oct. 15, Eddie Vedder and co. have come up with a novel way to promote the band’s latest effort, now streaming on iTunes. Instead of doing the typical press rounds with music magazines, alternative weeklies and radio shows, they chose four people they like — musician and Portlandia star Carrie Brownstein, athletes Mark Richards and Steve Gleason and Judd Apatow — to interview them about the album and their creative process. Below is the full Apatow interview, which I highly suggest you watch. Enjoy!