Paramount doesn’t ‘get it.’ We’re going to go see Anchorman 2. We promise. But if you insist on inundating us with fun promotional stunts, like when Ron Burgundy hijacked a North Dakota newscast last Saturday night, then by all means keep them coming! Burgundy’s own personal Scotch is now available in US and Canadian liqour stores in preparation for the December 18 release of Anchorman 2: The Legend Continues.
“Great Odin’s Raven” is a blend of grain and malt Scotch whiskies bottled at 40% abv. The bottle features a black raven and Burgundy’s famous popular quote, “Scotchy, Scotch, Scotch.”
So now there’s a Scotch, an ice cream, Dodge Durango commercials, a museum exhibit, a Ron Burgundy “memoir,” Let Me Off at the Top! My classy Life and Other Musings, an upcoming mobile game Scotchy Scotch Toss, and this. We get it. It’s the comedy event of the season. Tone it down, Paramount, before you spoil the movie’s best jokes.